Developing & tracking short & long-term marketing strategies to ensure market share and profitability Creation & oversight of digital content i.e. website, publishing monthly newsletter & executing digital marketing plans including SEO, tracking & optimizing social media analytics and engagement. Media/PR i.e. building and maintaining contacts in the local & international press and PR organizations focused on trade development in East Africa Oversight of advertising & promotional activities i.e. print, electronic, and direct mail media for all events Research, analysis, and monitoring of financial, technological, and demographic factors to identify market opportunities Evaluate market reactions to advertising programs & media placements. Preparing & presenting marketing & PR reports to senior management