● Developed sales strategy based on data driven research of consumer buying trends and market insights to decipher trackable key performance metrics and to increase top line by crafting projects to improve input metrics ● Led the cross functional project to evaluate reasons for dropped off leads to increase conversion from 5% to 12% by taking course corrective actions ● Led the project to set up a feedback loop for quality based rejections to reduce customer complaints in Token funnel from 30% to 11% ● Leading a team of 1 TL and 10 associates to manage TOFU to continuously evaluate and make course corrections to improve success metrics