Maja- Lovric
VOLVO Group , Regional Marketing Manager
Job Type
On the job
Location
United Arab Emirates, Dubai
Personal Advantage
I am a decisive Marketing Manager- Hospitality Specialist & Consultant with over 12 years’ key experience in Strategic Marketing, Digital integration, Concept Creation, Hospitality &Brand Management, PR & Communication strategies, Events.
In reference to the Hospitality industry and I hold extensive experience working with international Hospitality -F&B and retail Brands creating uniqueness and experience throughout marketing segments and channels from point of Concept creation up to overall marketing-market planning, engagement strategies, and full operational setup.
Building corporate value and experience brands is my expertise… measured with innovative strategic marketing in existing and new market sectors.
Therefore, I look forward to furthering communication and discussion how I might assist your organisation and entities below the same.
Job Preference
No Preference yet
Experience
Regional Marketing Manager
2008-01 - 2011-02
VOLVO Group Manager
Content
Accountable for planning and developing Volvo group marketing activities and business initiatives on Regional level (Five Volvo centres in Croatia and Regional Countries (Bosnia, Slovenia) .
• Marketing & Budgeting: responsible for the yearly marketing budget and sales related marketing activities
• Market Analytics: Initiated customer surveys providing insights of their experience for further enhancement
• Direct sales initiatives, PR, events: Managed brand awareness campaigns, training programs and target event
• CRM management – updating and integrating systems for performance improvement
• Created content for Web site, e-mail campaigns, social platforms & corporate sales collateral
Key achievements:
- Marketing /sales planning: Implementation resulted in #1 positioning of Volvo across Regional markets-2008.
- Target Market Strategy resulted in consistent sales increases, in a flat growth industry. (15-20% /year)
- Direct marketing- developed a revolutionary campaign that accelerated sales growth by 25% in 2009
- Improved overall profit and sales of company’s top sell product by 50% in 2007-2008
Marketing & Event Director
2011-01 - 2013-12
Carnival Corporation Manager
Content
Marketing and Coordination of guest experience initiatives for exclusive Cruise ships
Implementation and supervision of cruise, guest and media events, sponsorship deals and promotional material
Core competences:
• Direct & branding campaigns: Implemented initiatives that increased brand awareness and bookings for 30%
• Loyalty program: Lead development with regional offices that reflected in guest satisfaction and data increase
• Digital marketing and advertising on corporate sites and through promotional channels (Web, Social)
Key Achievements:
- 70% rise of sales in leisure and recreation department
- Scored high guest references and 30% increased bookings upon implemented loyalty program
Marketing Project Manager
2013-01 - 2015-09
CELS_ Marketing, - Strategic Marketing Manager
Content
Senior Management role with responsibilities for overall marketing activities, business planning and development, event management and client relationship building responsible for all corporate marketing, research, promotional campaign planning and delivering results for key strategic initiatives.
Core competences and achievements:
• Business-objectives strategies translated into Brand portfolio objectives, plans, and strategies that enhanced growth of awareness or reached new market potential across industry segments
• Sales and marketing strategies implementation that led to high growth of brands awareness and revenue increase (over 50% for some products and brands)
• Create, launch and manage complete marketing program: Digital, Media, Direct mkt…
• Budget planning for all marketing activity sectors with low cost –high-efficiency orientation
• Event management - from concept to execution (exhibitions, conferences, product launches…)
• Digital Communication strategies within the website and Social media platforms
• Partnership management - business income generating ventures consisting of marketing partnerships & sponsorships through leading the ideation, sourcing partners, negotiating agreements, & marketing initiatives
Group Marketing manager
2015-09 - 2017-01
NStyle & BICE Hospitality Group Manager
Content
In charge of developing, implementing and activating strategic marketing plans across company brands (35 Beauty salons (Man/Women) in EMEA Region, in par with company’s forecasted budgets and timelines. In charge of 360’ marketing, business development strategy for our own managed and owned concepts (UAE) Franchising and Brand management for Regional Franchised outlets. Direct market planning, marketing strategies, media buying, promotions, across Group brands.
Core competences:
• Strategic Marketing and Business development planning Lead the market innovation using commercial acumen and attribution data to improve marketing effectiveness to exceed targets and financial goals. Deployed latest online re-targeting and re-marketing techniques to build engagement value and profitable sales.
• Brand & Product Management (EMEA Region, NStyle International, BICE Group)
Developing strategies and managing marketing campaigns across print, broadcast and online platforms as to meet customers’ expectations and build the credibility of brands and customer experience across markets and locations
• Digital and Social Media Marketing: Manage company presence on overall digital platforms Web, Social media, digital platforms). Oriented to Customer engagement activities, creating loyalty and awareness reach
• Lead innovation using commercial acumen data analytics to improve marketing effectiveness to exceed Integrated latest online re-targeting & re-marketing technique, building engagement value and profitability
• Market Research and Segmentation: Carrying out market research and target market segmentation that follows customer and industry trends, by adapting marketing and advertising tactics to specific local stores/markets
• Corporate Communication, PR and Media related activities with influencers, Media (online/ offline) and PR
• Build strong media relations across Regional Media as to establish wide awareness and increase brands image
• Events & Sales promotion activities –developed targeted activations per brand ®ion that resulted in sales, new customer retention and awareness increase (up to 48- 50% sales revenue increase for specific brands/activities)
• Partnerships and Collaborations: identified and engaged strategic partnerships and investment opportunities
• Franchising Marketing – created marketing SOP’s and managed franchise establishments marketing activities
Senior Marketing Manager-Hospitality Specialist
2017-02 -
E360 Group - Consultancy & Agency Manager
Content
Manage business issues by creating market-oriented growth marketing strategies, tools and initiatives to improve & enhance performance (Digital Integration, Multichannel Mktg, Com. Strategy, ATL, BTL)
Results: Revenue increase up to 30-40% leading to overall market expansion and awareness reach(15-30%/quarter)
• Digital Integration and Marketing-Performance Marketing Analytics, SEO, SEM, Web, Social Media, E-commerce,
Lead generation, acquisition, data analytics to meet ROIestablishing new market acquisition and awareness growth. Integration of CX platforms ( Salesforce, Sitecore, Social media management -Content Studio…etc)
• Brand Management-& reactivation
Result: Established Global brand program & country level activities leading to over 50% growth & repositioning
• Customer Experience/ Engagement – CRM management and analytics, Digital data integration, Direct Marketing.
Integration of customer analytics for (re)targeting, building experiences, loyalty and sales increase
• Media -Communication strategies: media and marketing communications that lead generation of partnerships
and image / awareness increase (bloggers, influencers and media (offline/online))
• Go-to-market planning – market research and analytics, defining target markets and segments by creating targeted offerings, activities & communication for product/brand implementation
• Business growth strategies -Franchising, Sponsorship, Business development, new market openings
• Event management and Partnership -sponsorship acquisitions -End to end event planning and management.
Project manage corporate and brand building events from idea, production, execution to event analytics
(Conferences, Exhibitions, Product Launches, Sponsorship of high Lifestyle Events (500+ B2B/B2C))
Education
Integrated Marketing Communication · Bachelor
2003-09-03 - 2007-07-06
University of zagreb-EBIP
Marketing Strategies and Business Management · Master
2008-09-01 - 2009-07-01
University of Zagreb Business and Economics
