Digital Marketing Manager

We are looking for a Dubai-based Digital Marketing Manager to join our growing, dynamic, and multi-national team. The selected candidate will handle ads in different platforms and will be responsible for the strategy, management and optimization for digital campaigns designed to accelerate results and to create a positive user experience, growing website traffic, lead volume and brand awareness.

Duties and Responsibilities:

Maneuver digital marketing campaigns through all areas of the project life cycle
Clearly understand and implement digital marketing campaigns which fit client needs
Provide analytical reporting of campaigns to stakeholders
Establish strategy and execution plans for digital campaigns across all of the major paid media platforms channels including: Paid Search (Google Ads, Microsoft Ads), Paid Social (Facebook, LinkedIn, Pinterest, YouTube), Display (Programmatic, Retargeting), SEO and more
Own goals and performance metrics for your campaigns, monitoring regularly to understand effectiveness and areas for optimization. Responsible for weekly reporting across all live campaigns
Reports and analytics
Email marketing
Pixel, tag and utm generation, implementation and quality assurance
Keep up to date on best practices, industry trends, techniques and new announcements and support the team as a subject matter expert
Establish, implement and oversee SEO strategy
Take responsibility for page optimization for search engine marketing
Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
All other related activities assigned by the management

Requirements:

Degree in Management, Marketing or similar field
5+ years’ experience managing digital marketing team end to end (360 degrees)
Experience managing large digital media budget and deploying budget across multiple advertising platforms
Certification in Google Ads / or similar
Superior knowledge of search engine criteria/algorithms, best practices, trends and industry developments
Strong ability to think a bigger picture and savvy mind for Marketing
Top-notch communication skills and a collaborative spirit
Strong interpersonal and problem solving abilities
Working quickly without compromising quality