This Marketing and Communication Manager provides marketing, communication, PR, and digital marketing expertise to a market (or cluster) of properties with some regional proximity. This role provides high-level consultation and guidance to property Marketing and Communication teams by helping manage and coordinate marketing strategy across hotels consistent with Portfolio and Continent strategy. This Marketing and Communication Manager supports direct marketing plans, targeted campaigns, and activating channels to drive revenue, increased market share, and brand awareness for their property partners. This role looks across a market at all local, social, and digital marketing efforts to effectively integrate with the selling efforts for the organization. This role exercises knowledge of how to leverage public relations to drive hotel and brand awareness; serves as both a contact point for hotels as well as the regional PR team. This Marketing and Communication Manager pulls through Continent marketing programs and leverages sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a relevant way to potential guests. Finally, this role plays a key part in supporting new hotel openings; they partner with other disciplines (e.g., Sales, Revenue Management, and eCommerce) to help the hotels open successfully, and also provide strategic consultation around marketing budget planning and activities.
Regional Marketing and Advertising
Partners with properties to execute promotions and campaigns through traditional and digital channels that target in-house guests with promotions that drive incremental revenue
Ensures all advertising for the hotel in traditional advertising mediums and digital and social media channels is in brand voice
Serves as a consultant to properties to provide guidance on how to leverage advertising agencies on supporting advertising campaigns, creative and media plans, and food and beverage promotions.
Maintains frequent, active engagement with the cluster Director of Marketing & Communications and cluster eCommerce and Digital leads to ensure alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives
Supports execution of email marketing campaigns for their region
Supports the overarching marketing strategy by helping properties activate and manage their content on relevant digital platforms
Regional Social Media Support
Focuses on supporting region-wide digital engagement via social media (e.g., Facebook, Twitter, Sina Weibo, wechat, etc.)
Facilitates social media engagement, Hotel Website content update (especially for Food & Beverage outlets), and updating content in other digital channels (e.g., hotel websites)
Supports the execution of promotions campaign in F&B, weddings, spa, rooms and conferences through relevant social media channels
Public Relations and Visual Asset Management
Maintains a comprehensive list of international and local media contacts, with particular emphasis on F&B media contacts
Manages assigned accounts as per the media account management system
Manages external vendors and media agencies; work with agency partners to identify strategic media buys for their hotel(s)
Liaises with continent PR leadership to ensure media placement for hotel(s) supports the overall hotel marketing strategy
Acts as consulting resource for property marketing teams looking for regional photographers for food, amenity, and property imagery and ensures all photography adheres to brand voice
Regional Marketing Activation Tracking
Consults with Brand and Field marketing leaders on the execution of marketing strategy through digital channels
Liaises with Marriott Rewards teams, sales, and revenue management to ensure digital customer engagement is right for property/regions
Provides consultation to property Marketing Communications teams on correct pull through of brand voice in digital channels (e.g., social media, OTAs, HWS)
Activates New Hotel Openings
Assists and supports the coordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the marketing department at corporate office
Partners with Director of Sales and Marketing and Field Marketing team to help plan marketing budget, both for pre-opening period and through post-opening
Partners with regional Online Sales and Marketing managers to ensure on-brand property imagery is live in digital channels (e.g., social media, OTAs, HWS)
Work with regional eCommerce and Digital teams to position the hotel on digital channels
Collaborate with regional Field Marketing to develop, recommend and execute the opening S&M plan for the hotel
Ensure photo shoots and photography for property are in brand-voice before they are incorporated into marketing channels
Engage with owners and hotel GMs to help explain and set up services of marketing support
Assists with the development, co-ordination and execution of all communications activities with a strong emphasis on F&B promotions and campaigns across their region
Works with eCommerce to ensure their hotels’ website and related websites are updated on a regular basis
Provides training and marketing leadership and acts as a marketing subject matter expert for area Sales, Revenue, and Operations leaders
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension – Understands written sentences and paragraphs in work related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Education and Experience
2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.