Job Description
Job Description
Job scope also includes:
Provide creative solutions to business challenges including the enhancement of the guest in-park/attraction/destination(s) experience, to full 360 roll-out of external ATL marketing across social media, out of home print and digital media.
Drive creative solutions that are in-line with the theme park/attraction(s) brand value proposition and reflect the brand’s core values.
Creative to be developed in-line with the overall brand strategy, the brand guidelines, and IP regulations
Assist in the development of all theme park/attraction/destination(s) Brand Guidelines to set the foundational brand standards and expectations of all creative execution. Brand guidelines to set the benchmark for the Sales and Marketing team, external parties including Miral Experiences, Miral Destinations, external partners and sponsors
Creation of new theme park/attraction/destination(s) new ride and product launch logos
Ideation of innovative and out-of-the-box creative solutions including new concepts, activation ideas and digital rich media in line with the latest marketing and design techniques
Advise on the production process of creative solutions, including production specifications, reviewing material to maintain a high quality assurance
Work closely with the external creative agency to ensure brand alignment and creative consistency on all external campaigns
Performs other miscellaneous support functions as required
Miral Experiences LLC was established in 2008 to deliver unique, world-class entertainment experiences in the United Arab Emirates’ capital, Abu Dhabi.
Today, the company operates three award-winning theme parks: Ferrari World Abu Dhabi, the world’s first Ferrari-branded theme park and Yas Waterworld, the UAE’s unique Emirati waterpark and Warner Bros. World TM Abu Dhabi, the world’s first-ever Warner Bros. branded indoor theme park.
It also operations unique attractions including CLYMB, an indoor adventure hub that features the world’s biggest indoor skydiving flight chamber and the world's tallest indoor climbing wall, and Qasr Al Watan, an enriching tour experience that invites the world to share the UAE's culture, knowledge and inspiring journey.The iconic attractions are located in the heart of Yas Island, Abu Dhabi’s leisure and entertainment hub and one of the fastest growing in the world. Miral Experiences is a wholly owned subsidiary of Abu Dhabi-based Miral Asset Management LLC.
