Copywriter

Job Description
The copywriter will be working closely with the Head of Brand Content, supporting with written content curation and solutions for all brands managed by Miral Experiences. 

The Copywriter conceptualizes and writes content for all assets, using the brand identity to develop high quality and innovative written content for all channels. Ensures the tone of voice of the brand is consistent with brand and IP regulations and delivered on time.

This is a role for a creative individual with excellent aesthetic judgment and willingness to collaborate within a team environment. This role also entails the creative stewardship of the brand and the innovation in creative solutions to reflect the brand’s core values. This includes the development of all multi-lingual written communication to support in-park/attraction(s) communication, social media and external marketing campaigns. 

In order to be successful, you must be able to: 

Create compelling written communication for all channels using independent judgment and creativity for internal and external comms.
Drive creative written communication solutions that are in-line with the theme park/attraction(s) brand value proposition and reflect the brand’s core values.
Write communication to be developed in-line with the overall brand strategy, the brand guidelines, and IP regulations 
Work closely with the internal creative team and external creative agency to ensure brand alignment and creative consistency on all written communication for external campaigns
Perform other miscellaneous support functions as required

MINIMUM QUALIFICATIONS, EXPERIENCE AND SKILLS REQUIREMENTS

Qualifications:

Essential:

Degree in a communications, journalism or relevant field
Desirable:

Experience with social media good understanding of platforms and best practices
Years of Experience:

Essential:

5+ years’ working in a similar role
Desirable:

Previous experience in hospitality, FCMG or theme parks
Worked in the UAE or GCC countries in a marketing environment
Skills:

Essential:

Strong copywriting skills in English & Arabic
Strong understanding of marketing & brand
Ability to localize content creatively
Strong organizational skills and highly deadline driven.
Resourceful, proactive, innovative thinker
An adaptable mindset and ability to work in a fast paced environment whilst maintaining a high level of attention-to-detail
Desirable:

Understanding the best practices of writing styles across digital platforms
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