• Generating opportunities for Sales from inbound and outbound campaigns and events. • Executes campaigns within the go-to-market plans • Responsible for operations and logistics of marketing activities, events and/or campaigns in accordance with the go-to-market plan • Develops integrated marketing campaigns which are comprised of lead generation, lead acceleration, awareness, and retention elements strategically planned around the stages of the customer journey. • Making sure that lead management process is being followed by sales and marketing. • Monitoring pipe and providing adhoc reports during the pipeline meeting and such. • Leverage Orion to monitor movement of leads and acceleration. • May proactively contribute to global peer groups including sharing best practices and working cross-functionally to accomplish continuous improvement and increased sharing and learning, with the goal of establishing consistency across the globe.