◦ Cultivating solid relationships with major customers to ensure a continuous flow of sales revenue. ◦ Identifying promising prospects through cold-calling, networking, and customer referrals. ◦ Ensuring that all sales administration and customer service activities run smoothly. ◦ Providing overall guidance to newly-recruited Sales Representatives. ◦ Maintaining accurate records of the total number of sales made, potential and existing customers, as well as sales employee performance evaluations.