Sajjad Azees
Emirates Cooperative Society, Marketing Manager
Job Type
On the job
Location
United Arab Emirates, Dubai
Chat
Personal Advantage
Dynamic, results-driven and market-aware industry professional with over 19 years’ insightful experience, majorly across the FMCG sector. Driving sales, market share, business growth and brand recognition, with a track record of delivering on revenue targets. Highly analytical and market-aware with expertise in formulating winning marketing plans, directing marketing campaigns, developing brand strategy, creating brand awareness, managing client relationships, and substantially increasing revenues.
Job Preference
No Preference yet
Experience
Marketing Manager
2007-01 -
Emirates Cooperative Society Manager
Content
Emirates Cooperative Society, Dubai, UAE (2007 – Current) Marketing & E-Commerce Manager (2018 – Current) Marketing Manager (2011 – 2018) Assistant Marketing Manager (2007 – 2011) Highlights: • Launched Emirates Coop’s e-commerce platform in 2018. • Successfully increased e-commerce sales to 109% from 2020 vs 2021. • Negotiated a 12% decrease in logistic cost. • Formulated the e-commerce department. • Signed partnership ties-ups with grocery aggregators like Careem, Talabat, Instashop, Swan, Now Now, El grocer, Deliveroo etc. • Launched a customer loyalty program called Mazaya. • Handled all aspects of the AGM meetings, Gulfood & SIAL exhibition from planning to execution. • Implemented an automated WhatsApp communication platform. • Instrumental in setting up the marketing department and the in-house decoration dept from scratch. • Achieved 20% increase in social media followers. • Internal reporting structure consists of 4 e-commerce supervisors, 3 designers, 2 décor in-charge and 17 e-commerce staff reporting from different branches. • Planned and executed all aspects of new mini-marts and supermarkets launch (Zayed University, Oud Metha, Lehbab, Muteena & Furjan)   Responsibilities: Marketing Management: • Spearheading the annual offline and online marketing budget along with the senior management team and allocated resources accordingly. • Formulating the annual marketing calendar (offline and online) with the support of business functions and other key stakeholders and ensuring seamless execution of marketing activities and initiatives. • Driving content planning and development with the brand team for campaign execution through multi-channel marketing (web, email, mobile, video, social, call center, offline etc.) with a view to maximizing return on investment across all marketing initiatives. • Working closely with the agency, managing all agency interactions including campaign briefing and execution, advertising, events and PR. • Analyzing competitors’ movements and customer requirements based on changing business models; studied the economic cycles to arrive at practical business strategies. • Leveraging market research, industry analysis, and customer insights to anticipate and counter competitive actions, build customer loyalty and position the brand for enhancing market share. • Launching new promotional campaigns every month to increase the acquisition of new customers, increase spending and maintain retention of existing customers. • Conducting regular store visits to understand customer and market trends and impact on present promotional activity. • Supervising and coordinating with branch managers for effective in-store product displays and merchandising materials and prospected economical space for better visibility. • Identifying avenues and opportunities to expand business by expanding retail business outlets. • Implementing social media strategy to increase brand awareness, improving marketing efforts & increasing sales – generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, Google Ads, PPC, Facebook Pixel, and automated WhatsApp for business. • Devising strategies to drive online traffic to the company website to increase the company’s online presence; tracking conversion rates and making improvements to the website. • Representing the company at events and trade shows as a PR and Brand Ambassador. E-Commerce Operations: • Leading overall operations including integration with physical retail chains and last-mile order delivery as well as selection, development and evaluation of personnel to ensure efficient operations. • Monitoring day-to-day trading activity on e-commerce channels and its overall performance to achieve agreed goals, improve user experience, increase website traffic and sales, and develop brand loyalty. • Coordinated with the Operations, Commercial, IT and Finance team to develop monthly targets and priorities. • Working with the development team for implementation and testing of all new functions/features; identifying, evaluating and resolving problems for logistics, operations and other system process hurdles. • Oversaw the product photography and cataloging of 20,000 products; managed the process of updating the company website with new products, prices and product descriptions. • Initiated ties-ups with grocery aggregators like Careem, Talabat, Instashop, Swan, Now Now, El grocer, Deliveroo etc. • Analyzing data to identify trends and opportunities for improvement in areas such as customer satisfaction, revenue generation potential, and conversion rates
Education
International Business · Master
2003-08-06 - 2006-11-16
University of Wollongong